Scene Of The Week – Ehd e Wafa

After a rather long low in terms of quality, the Pakistani drama industry is back to producing some really high quality scripts. Our latest series, ‘Scene Of The Week’ is where we will be picking our top scene of the week. This week three dramas had really solid episodes – Alif, Ehd-e-Wafa and Ruswai…and while Alif and Ruswai were overall in terms of the storytelling, … Continue reading Scene Of The Week – Ehd e Wafa

Parchi: Here’s Why You Need To Go Watch It Now!

By: Ayesha Babar When the film makers who have previously brought films like Siyaah and Janaan to our screens announced their next Parchi, we were incredibly excited to see what would be on offer. The trailer of the film promised a rather different genre for Pakistani cinema – somewhere in the thriller-comedy space – which added to our curiosity about the film. The much anticipated … Continue reading Parchi: Here’s Why You Need To Go Watch It Now!

Prince of Saudi Arabia gave special recognition to the producers of Parchi

His Royal Highness, Prince Abdul Aziz bin Matab bin Thenayan bin Mohamed Al Saud honored Imran Raza Kazmi, the CEO of IRK Films and the producer of Parchi, and Arif Lakhani, co-producers of Parchi with a prestigious memento at the premiere of their movie in Saudi Arabia. The movie released in Saudi Arabia on 19 th January, 2018. Saudi Arabia recently announced that it will be opening … Continue reading Prince of Saudi Arabia gave special recognition to the producers of Parchi

5 reasons why you need to switch to packaged milk today!

Milk is an ideal source of nutrients with a lot of benefits, such as healthy bones, healthy teeth and rehydration but also one of the least understood food groups in Pakistan. We were recently fortunate enough to attend a brunch by Tetra Pak, where experts from the industry as well as doctors took out the time to share some valuable insights with us. The brunch … Continue reading 5 reasons why you need to switch to packaged milk today!