Ittefaq : the ‘no promotion’ promotional strategy!

Filmmaker Karan Johar, one of the producers of the upcoming suspense thriller Ittefaq, revealed that the team is following a no-promotion strategy. The trailer of the Sonakshi Sinha, Sidharth Malhotra and Akshaye Khanna-starrer thriller released on online platforms, but unlike for other Bollywood films, the movie’s makers didn’t arrange a trailer launch. Karan said: “We want to protect the intrigue, mystery and thrilling point of the film. When actors go out for … Continue reading Ittefaq : the ‘no promotion’ promotional strategy!

theorangewallOctober 12, 2017October 18, 2017Leave a comment

entertainment

Karan Johar: “Ittefaq will bring back gripping entertainers”

Filmmaker Karan Johar says that his next home production movie Ittefaq will bring back gripping entertainers. Johar recently shared that Ittefaq will bring back the age of edge-of-the-seat entertainers in Bollywood and that the film will hold the audience’s attention until the very end. “Sidharth’s character (Vikram) seems to be the first suspect, there is Maya (played by Sonakshi)… Her character seems to have layers as she comes with a well-thought … Continue reading Karan Johar: “Ittefaq will bring back gripping entertainers”

theorangewallOctober 10, 2017October 12, 2017Leave a comment