Fahad Mustafa, renowned actor and TV personality, announced his
collaboration with Reckitt Benckiser (RB), makers of Dettol, as the official brand ambassador for RB’s
social pledge ‘Hoga Saaf Pakistan’. As an ambassador of Hoga Saaf Pakistan, Fahad Mustafa will be
involved in creating awareness and educating people regarding personal hygiene, sanitation and
cleanliness for a healthier, cleaner and greener Pakistan. The idea is to make people realise that by
simply ensuring cleanliness of ourselves, our homes and our neighbourhoods, we all can collectively
ensure a Saaf Pakistan!
Fahad announced his ambassadorship for ‘Hoga Saaf Pakistan’ on the first of Ramadan during the special
Ramadan Transmission of the country’s renowned show, Jeeto Pakistan, on ARY Digital.
RB previously announced ARY Digital Network as their official media partner for this initiative. Starting
this Ramadan, building up on “Safai Nisf Eeman Hai” , RB and ARY will be reinforcing the message of how
one should take ownership of cleanliness around them across all media platforms.
With initiatives like ‘Hoga Saaf Pakistan, running with such fervor to achieve their desired impact, it is
positively anticipated that the country’s citizens will follow suit and take full responsibility to work
towards the betterment of Pakistan. “Kyunke milkay lagayeinge jaan, tau Hoga Saaf Pakistan!”