Since their upcoming film is titled as such, the Cake cast is not holding back on declaring their love for cake. “There is a lot of cake in the film, but I never get to eat it. I make a mess of it,”laughed actress Sanam Saeed. Regarding the film’s connection with the dessert, Sanam simply revealed, “Cake is a universal symbol and it’s present on all occasions.”
However, actress Aamna Sheikh was able to put the matter to rest by revealing that her character spends a lot of time with cakes in the film. “Zareen is an aspiring baker,” she explained. “She has a lot of love but she’s got a lot of issues. The film will unfold her personality and the relationships around her.”
Speaking about the director and his unusual approach to filmmaking, Aamina explained her decision to join the cast. “This was a page-turner script for me. Also, Asim (Abbasi) brings a fresh new perspective. He hasn’t been in the industry, so it hasn’t moulded him. So he’s doing everything very differently. But he’s very much rooted here as well. So the language, nuances, and relationships – all of them have been treated with a lot of sensitivity.”
Director Asim Abbasi said, “The film does have something to do with cake but that’s not why we named the film Cake,” he revealed. “I was sick and tired of very obvious and on the nose titles. For me, it marks the passage of time. Cakes are present on a lot of occasions in the film; they’re there at weddings and birthdays etc.”
The filmmaker also shared his insight to the film’s marketing. “It was deliberate – one has to stand out from the clutter,” he said. “Every film is different, thus the marketing approach is separate. The response has been great. We took some risks with the character posters that came out. A lot of people told us not to do it, that people would want to see the faces, but we trusted our gut instincts and it paid off.”
Directed by Asim Abbasi, the family drama stars Aamina Sheikh, Sanam Saeed and Adnan Malik.
Cake is scheduled to release in cinemas on 30th March 2018.