By The Way – a rapid fashion brand opened their first ever store out of Lahore in the city of lights; Karachi at Dolmen mall, Clifton. With its new store, BTW has gone nationwide in the span of only 1.5 years. The brand has come a long way in such a short period of time and is aiming to go further with its premium quality product and unbeatable price range.

Here are some images from the launch event.